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During this episode, listeners will have the opportunity to gain insights on dental practice marketing from Naren Arulrajah, an expert consultant in dental marketing and CEO of Ekwa Marketing. With over 16 years of experience, Naren Arulrajah has established himself as a pioneer in digital marketing for dentists. And he will draw from his vast expertise to share practical marketing strategies for dental practices.
THE TOP 5 MARKETING MISTAKES THAT DENTAL PRACTICE OWNERS MAKE
Introduction:
During this episode, listeners will have the opportunity to gain insights on dental practice marketing from Naren Arulrajah, an expert consultant in dental marketing and CEO of Ekwa Marketing. With over 16 years of experience, Naren Arulrajah has established himself as a pioneer in digital marketing for dentists. And he will draw from his vast expertise to share practical marketing strategies for dental practices.
Main Segment:
• Naren discusses the top 5 marketing mistakes that dental practice owners make.
# 1. Not understanding the dental buyer's journey
• Patients now turn to Google to search for healthcare providers, including dentists.
• It's crucial to have a strong online presence that reflects the practice's expertise and brand.
# 2. Not mastering SEO
• SEO is key to ranking high on search engine results pages (SERPs) and getting organic traffic.
• Naren emphasizes the importance of getting into the top 5% of SERP rankings for maximum visibility and patient acquisition.
# 3. Wasting money on PPO plans
• Participating in PPO plans can take roughly half of a practice's gross income, reducing profitability.
• Naren suggests exploring alternative options for reimbursement and pricing structures.
# 4. Wasting money on Google Adwords
• Organic SEO has a much higher conversion rate and builds more trust with potential patients than paid ads.
• Naren advises against relying solely on Adwords for patient acquisition.
# 5. Low conversion rate for patient calls to new patient appointments
• Most practices don't know their conversion rates and lack a systematic approach to patient acquisition.
• Naren suggests setting targets and improving the patient acquisition funnel.
Conclusion:
Naren offers a FREE SEO Audit and a 12-month plan to improve dental practice owners' online presence.
Book your FREE SEO Audit here:https://www.dentalmarketingsociety.com/msm/
Contact Naren:
Email: team@dentalmakreitngsociety.info
Book a Meeting:https://www.dentalmarketingsociety.com/msm/
Learn more about Dental Marketing Society:https://www.dentalmarketingsociety.com/
Learn more about Ekwa Marketing:https://www.ekwa.com/
